For therapists in private practice
Design a practice that supports the life you love.
It starts with the one number most therapists never calculate: what your practice can actually pay you.
I’m Maren, a licensed therapist and Profit for Keeps® certified coach. I help you build a money system around your real numbers so you can pay yourself predictably, set aside taxes without panic, and run your practice with intention instead of anxiety.
Not ready for either? Grab the free 5-minute check-in: Is Your Practice Paying You Enough?Licensed therapist (LCSW) · 6+ years in private practice · I use this system myself
Your practice isn’t under-earning. It’s under-designed.
“I make good money, but I have no idea where it goes.”
“I have a full caseload, but my income still isn’t stable.”
“I’ve tried the spreadsheets and the apps. None of them stuck.”
If this sounds familiar, I get it — I’ve been there. We were taught how to be therapists, but not how to run a business. This isn’t a discipline problem or a character flaw. Most money systems were built for someone else’s brain and someone else’s business.
Successful on paper. Maxed out in private. We’re not doing that anymore.
The Right Revenue Number
Financial decision-making and ethical considerations in private practice
A two-hour, live, interactive workshop with me and Amber Dugger, creator of Profit for Keeps®. You’ll work through your own numbers and calculate your Profit for Joy® Number: what your practice needs to generate to support your pay, your obligations, and the life you want it to make possible.
You’ll leave with your number, an understanding of what it means for your practice, and a 30-Day Cash Plan.
Therapist-brained, with CEO energy.
I built my practice while working evenings at a doctor’s office, carrying a mortgage on a single income. When I transitioned into full-time private practice, I had no idea what to pay myself or how much to set aside for taxes. Every cancellation sent me spiraling, and my only strategy was adding more clients to my caseload.
And I have ADHD, so the spreadsheets and generic financial advice never stuck for my brain. I had to build a system that fit me before I could help anyone else. Profit for Keeps® was that system, and it changed how my whole practice runs.
Now I’m a Profit for Keeps® certified coach, still a practicing therapist, and I help clinicians build the same kind of financial clarity, without the shame, the hustle, or the pretending that money is purely a numbers problem.
More about Maren“Before this, it was a mess. Money was coming in and I had no plan… Then something clicked. Once I could see my real number, what I actually needed to bring home, everything changed. Now? We’re falling in love. Me and my money. I feel in control.
“Maren brought a sense of calm and order to what could have felt overwhelming. She asked the right questions and brought things to our attention that we never would have thought of. Maren brought me a confidence I did not have.”
Paula · Coaching client
“My biggest breakthrough? Realizing I need to move away from 1:1 work and focus on intensives or packages to meet my financial goals without sacrificing my mental health. I finally have hope that I can do this instead of quitting my practice.”
Three steps to predictable pay.
Find Your Number
Start with Is Your Practice Paying You Enough?, a free five-minute check-in. Then join The Right Revenue Number workshop to calculate your Profit for Joy® Number — what your practice needs to generate to pay you properly.
Install the System
Build your Profit for Keeps® cash flow system around your real numbers, using tools that match how your brain works. Not a spreadsheet you’ll abandon in two weeks.
Practice on Purpose
Pay yourself, save for taxes, and design your caseload around your life, with a system that holds even when your energy doesn’t.
When the system is in, life gets quieter.
- Pay yourself the same amount on the same date every month
- A funded tax account that makes tax season boring
- 1 to 2 month reserve, so cancellations are an inconvenience, not a crisis
- About 15 minutes a week on your money instead of hours of dread
- A caseload designed around your life instead of your anxiety
- Real time off without financial panic
From successful on paper to successful, period.
Free · A 5-minute practice check-in
Is your practice paying you enough?
Your practice can be busy and still not be paying you what you need. This free five-minute check-in walks you through finding your income gap — the difference between what your practice needs to pay you and what it’s actually paying you. Best estimates are fine, and the number is yours to keep whether or not we ever speak.
Takes 5 minutes · No spreadsheet required
Want to know whether your practice is on track to meet your income goals? Try the Profitable Therapist Calculator
Where are you right now?
Practice & Profit Cohort
6 months · Done with you · Small group
You want the whole system built, with support that actually sticks. Over six months, you build your complete cash flow system live with me and Amber Dugger, the creator of Profit for Keeps®. Body doubling, built-in rest weeks, and a community that gets it.
Explore the CohortThe Right Revenue Number
Live 2-hour workshop · With Amber Dugger · 2.0 Ethics CE
You want to know what your practice actually needs to generate. In two hours you calculate your Profit for Joy® Number with your own numbers and leave with a 30-Day Cash Plan. A practical place to start when you want to understand your numbers.
See the next workshopIdea Chaser on Substack
Free · New writing, first
Ideas and practical guidance about money, business, and building a practice that supports your life. Read along for as long as you like, no strings.
Read Idea ChaserNot sure which fits? That’s exactly what the free call is for.
Book My Free Profit Discovery CallThe framework
Built on Profit for Keeps®
Profit for Keeps® is a values-based cash flow system created by Amber Dugger for service-based businesses, with a strong focus on mental health professionals. Instead of starting with a generic revenue goal, it starts with what you want your practice and your money to make possible. Then it works backward to determine what your practice needs to generate and builds personal and business cash flow systems around that number.
Maren is a Profit for Keeps® certified coach who specializes in working with therapists. She co-created the Practice & Profit Cohort with Amber and continues to co-lead it.
Learn about Profit for Keeps®Let’s find out what your practice can pay you.
Two hours, live, with your own numbers in front of you. You’ll leave The Right Revenue Number with your Profit for Joy® Number, an understanding of what it means, and a 30-Day Cash Plan. Live attendance is required to receive 2.0 Ethics Contact Hours.
Save My SpotAlready know you want higher-level support? Book a free Profit Discovery Call instead.