About Maren

I’m a therapist who had to build this for myself first.

Licensed clinician, practice owner, therapist who had to figure this out the hard way. I coach therapists on money because I needed this system long before I ever taught it.

Maren Londahl-Smidt laughing, seated in a chair — Maren Londahl-Smidt, LCSW · Raleigh, North Carolina

I still see therapy clients every week. I run my own self-pay practice, and I run it on the exact system I teach. That’s the whole reason this business exists: I couldn’t find money support that understood clinical work, worked with my brain, and helped me build a system I could actually use.

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LCSW · Profit for Keeps® certified coach · 12+ years a therapist

How I got here

Nobody warned me about the business part.

After earning my master’s in clinical mental health counseling, I took a break from being a therapist. Then I went back for my MSW — with absolutely zero intention of ever owning a practice. So that’s already funny.

I built my practice on the side while I was burned out at a W-2 job, working evenings at a doctor’s office and carrying a mortgage on a single income. When I transitioned into full-time private practice, I had no idea what to pay myself. No idea what to set aside for taxes. Every cancellation sent me spiraling, and my only real strategy was to take on more clients.

And I have ADHD. So the spreadsheets, the apps, the generic advice about being more disciplined with money — none of it stuck. Not because I wasn’t trying. Because none of it was built for the way my brain actually works, or for a business where income arrives in forty-five-minute pieces.

Profit for Keeps® was the first system that fit. I went through it as a client, built my system, and it held. It changed how my whole practice runs. Then I became the first licensed therapist to complete the certification, because I wanted to bring it back to the people I came from.

I’m not teaching you something I read about. I’m teaching you what I run on.

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So many of us were told, directly or not: if you want to make money, this isn’t the field for you. That belief sticks around for years. It shows up as shame, avoidance, overworking, burnout. I’ve lived that. What I want to change is the system, not the person.
Maren

Why me

Three things that make this different.

I actually use it myself

I’m a licensed therapist running my own self-pay practice, and Profit for Keeps® is how I manage my own money. Not a framework I picked up in a course and never implemented.

I build it with you, not for you to figure out

Most financial education hands you a template, a spreadsheet or a course and wishes you luck. We work in real time with your actual numbers, so the system gets built — not just understood.

Clinical experience, ADHD-affirming support, and cash-flow strategy

I understand how different brains, energy levels, and real-life demands can affect implementation and decision-making. And I know the financial structure underneath a practice that actually pays you. That combination is the whole job.

For the record

The résumé part, briefly.

Credentials

Licensed Clinical Social Worker (LCSW)
Profit for Keeps® Certified Coach — the first licensed therapist to complete the certification
12+ years as a therapist
6+ years running my own private practice
Still seeing therapy clients every week
Balance & Beyond Coaching Solutions LLC · Raleigh, North Carolina

Podcasts & speaking · Invite me

The Traveling Therapist How Financial Coaching Can Change Your Practice

Private Pay Practitioners Money, Private Pay & Profit for Keeps, with Amber Dugger

Run Your Private Practice with AI How AI Helps ADHD Therapists Run Better Businesses

Finding New Waters Navigating High-Performance Pressure

Fusion Academy Unlocking Potential: Navigating ADHD, Confidence and Relationships

Pura Vida Private Practice Retreat Speaker, January 2026 · Returning January 2027

Private Pay Practitioners Community “5 Key Strategies to a More Profitable Private Pay Practice” · Guest masterclass, June and July 2026

Off the clock

When I’m not talking about money.

Maren relaxing sideways in a chair, laughing — Relationships are a core value here — in the business and outside it.

Favorite way to unwind Outside. Walking my very adorable rescue cockapoo, or out at the barn with my horse. I ride and show.

Most spontaneous thing Booked a two-week trip to Italy moments after a friend texted “do you want to go?”

Comfort food Hibachi takeout. Nothing beats it.

Random life fact I didn’t get on a plane until I was 18.

And since then Alaska, three weeks in Costa Rica, and New Zealand somewhere on the list.

Best venue I’ve seen Red Rocks — a surprise for my 40th. Unreal.

Current love/hate hobby Painting projects around the house. I did our entire kitchen with a spray painter. Thank goodness that’s done.

Also true ADHD, and a Manifesting Generator, if that means something to you.

Let’s find out what your practice can pay you.

The Right Revenue Number is a live two-hour workshop where you run your own numbers with me and Amber Dugger, and leave with your Profit for Joy® Number and a 30-Day Cash Plan.

See the Workshop

Rather just talk? Book a free Profit Discovery Call.

Or reach out any time — hello@balanceandbeyondcoaching.com · Text 984-254-3715