The Profitable Therapist:
Financial Clarity Retreat
A focused 2-hour virtual retreat to map out a business that supports your income, your energy, and your life.
HOSTED BY
Maren Londahl-Smidt
Profit for Keeps® Peer Coach (Certification Candidate) & Licensed Therapist
Amber Dugger
Founder of Profit for Keeps®, Cash Flow Expert
It’s Time to Go from Financial Uncertainty to
Clear, Confident Strategy
You don’t need more inspiration without tools.
You need a clear path forward.
This retreat is a focused, working session for therapists who want to stop second-guessing their numbers and start making financial decisions with confidence.
This isn’t mindset fluff or generic advice.
It’s 120 minutes of structured, reflective planning that leaves you with:
A revenue plan based on your actual life
Clarity on where your money goes and what it needs to do
A business model that supports your capacity and value
Just starting your practice?This is the perfect time to get clear on what you’re working toward.
Already in practice?It's time to refine your systems and finally pay yourself with ease.
In Just 120 Minutes, You Will...
Get clear on your personal and business financial needs
Know exactly how much revenue your business needs to generate (and why)
Spot hidden expenses quietly draining your energy
Create a values-aligned money plan that feels safe and sustainable
Understand how to pay yourself consistently — without guilt or confusion
Walk away with a custom Financial Clarity Blueprint that supports your life and practice
Two hours of deep clarity can shift your next six months — and beyond.
Retreat Details
Date: October 21, 2025
Time: 1:00 PM-3:00 PM EST/ 10:00 AM-12:00 PM PST
Format: Live Virtual Retreat via Zoom
Investment: $997 $397
Bonus: 1:1 Strategy Session with Maren
Who It’s For:
Solo practice therapists
Group practice owners
Therapists thinking about private practice
Therapists currently working for a group practice
New or seasoned therapists are welcome!
What Makes This Retreat Different
This isn’t about pushing harder or shrinking your goals.
It’s about building a private practice that supports you — emotionally, financially, and energetically.
Together, we’ll reconnect to what actually matters:
What you’re working toward
What your practice needs to provide
And how to move forward with clarity you can trust
Make every dollar a conscious decision — rooted in your values and life, not someone else’s template.
Here’s What We’ll Cover
Part 1🔮 The Visioning Portal
We’ll begin by reconnecting to what financial ease and profitability look like for you in this season of life. Through simple reflection exercises, you’ll define what kind of life your practice is truly meant to support.
You’ll explore:
Your desired life rhythm — not what you should want, but what works for you
What it means to run a business aligned with your needs and values
The beginning of your personalized Financial Clarity Blueprint
Part 2💸 The True Cost of Being You
We’ll help you map out your personal financial needs — not just your monthly bills, but the complete picture of what supports your stability and wellbeing.
You’ll walk away with:
A realistic view of what you actually need, including rest, fun, and personal growth
Permission to plan for joy, travel, downtime, and ease
A solid understanding of what your business needs to provide
Part 3🌀 Decoding Business Expenses (for Therapists)
We’ll explore what your business really needs to thrive — and how to evaluate expenses based on capacity, energy, and alignment.
You’ll learn how to:
Spot the difference between draining and supportive investments
Clarify your essential business operating costs
Reframe expenses as part of your support system, not just deductions
Part 4🌞 Revenue Clarity + Spacious Growth
Now that we’ve mapped your needs, we’ll reverse-engineer your revenue goals so they’re tied to real numbers, not guesswork.
You’ll leave with:
A custom monthly revenue number that reflects your actual needs
Profit for Keeps® allocations to help every dollar have a clear purpose
A starting business model that matches your energy and season
A path to sustainable growth — without burnout
bonus✨ 1:1 Strategy Session with Maren
After the retreat, you’ll receive a private coaching session to help you:
Explore how to implement your numbers
Uncover what’s getting in the way of growth
Personalize your plan for your life and business model
This Retreat Is For You If...
You’re craving clarity around income and expenses — not more hustle
You want your business to reflect your values, energy, and current season of life
You’re ready to build with intention, not reactivity
You want to feel calm and capable when making financial decisions
You’re done guessing and want a plan that actually fits your life
Frequently Asked Questions
-
A live, 2-hour virtual experience where Amber Dugger and Maren Londahl-Smidt will walk you through Amber’s signature Profit for Keeps® process. You’ll create a personalized money plan based on your real life — not just your bills.
-
After registering, you’ll receive a guided prep process to gather your personal and business expenses. We’ll include a list of common therapist expenses to help you, even if you haven’t started your practice yet.
-
Absolutely. You’ll use realistic numbers to build your plan. You’ll leave with clarity and confidence about what your future practice needs to provide — and what’s possible.
-
Yes. This is helpful for both solo and group practice owners. You’ll get clarity on your personal income needs and what’s required to support a team — including how to reduce your clinical load over time.
-
Absolutely. This retreat supports therapists who are expanding their work beyond traditional 1:1 therapy models. Whether you're considering intensives, adding coaching services, or creating digital products, you'll get the clarity you need to understand your income goals and how different offerings can help you meet them. We’ll show you how to use your numbers to build a plan that aligns with your energy, capacity, and vision for your next season.
-
Great question! Profit for Keeps® expands on the cash flow principles found in Profit First, but it’s a separate financial system created by Amber Dugger — specifically for service-based businesses, with a strong focus on therapists.
It offers more flexibility, fewer bank accounts, and deeper integration with tools like YNAB. One of its biggest differences? It starts with your personal financial goals and connects them directly to your business. Many therapists run profitable practices but still feel financially anxious or disconnected. Profit for Keeps® helps you bridge that gap so your money supports the life you want to live.
-
Not at all. This isn’t financial planning or investment advice — and it’s not traditional budgeting either. This is strategic, values-aligned financial mapping that helps you understand how much you need, why you need it, and how to structure your income around your life.
-
Absolutely not. This retreat is designed for heart-led therapists who want clarity without spreadsheets, jargon, or overwhelm. We’ll walk you through each step with calm, compassion, and zero shame.
-
Perfect. This retreat will deepen your connection to your current system. It’s not about replacing your tools — it’s about realigning your financial flow with your values, capacity, and goals.
-
You’ll get a confirmation email with prep materials, a calendar invite, and your Zoom link. After the retreat, you’ll receive your completed Financial Clarity Blueprint and your 1:1 coaching session with Maren.
-
Yes. This is the perfect way to reconnect with your numbers — especially if you’re in a new season, a transition, or just want fresh clarity. Returning to this work with new perspective can unlock powerful insights.
Meet Your Hosts
Maren Londahl-Smidt
Licensed Therapist | Profitability & Business Strategist | Profit for Keeps® Peer Coach (Certification Candidate) | Founder of Balance & Beyond Coaching Solutions
I’m Maren Londahl-Smidt — a Licensed Clinical Social Worker, Licensed Clinical Addictions Specialist, private practice owner, and business coach for therapists who want to grow sustainable, profitable practices without burning out.
I’m currently completing certification as the first therapist Profit for Keeps® coach, and I specialize in demystifying cash flow and money systems so you can stop guessing and start making confident decisions about your income, time, and energy.
After building a successful self-pay practice from scratch, I saw how many therapists were stuck in financial confusion — not because they weren’t capable, but because they were never taught how to run a business that works for them. My coaching is grounded in transparency, practical tools, and deep respect for your work and your wellbeing.
The Profitable Therapist: Financial Clarity Retreat is the foundational step. This is where we build the financial base that supports everything else — your fees, your schedule, your business model, your life. It’s where strategy meets sustainability.
Amber Dugger
Founder of Profit for Keeps®, Mastery-Level Profit First Professional, Cash Flow Strategist for Service-Based Entrepreneurs
I believe prosperity is personal — and that financial clarity is sacred.
After working in finance and business strategy for over a decade, I started to see a painful pattern: brilliant, heart-led entrepreneurs struggling with money systems that didn’t reflect their values, cycles, or nervous systems. While living in Bali and running a location-independent health coaching business, I began offering workshops on cash flow. It quickly became clear that the problem wasn’t the people — it was the systems they’d been taught.
Most of us were never given an empowering financial education. We were handed spreadsheets, shame, and confusing advice that didn’t reflect how we actually live and work.
That’s why I created Profit for Keeps® — a holistic financial framework combining business cash flow, personal finance, and wealth consciousness. It’s designed for service-based business owners who want more than just survival. They want clarity, ease, and a money system that supports the life they truly want.
Since then, I’ve helped thousands of therapists, coaches, and creatives reconnect to their numbers with confidence and calm. When you start with what you need — your real expenses, your energy, your desires — everything shifts.
Profit for Keeps® was developed with the encouragement of Mike Michalowicz, author of Profit First. Amber served as his personal money coach and expanded on the foundation of Profit First to create a more holistic, values-based system designed for service-based businesses. It adds flexibility, personal clarity, and emotional alignment — making it especially effective for therapists and heart-led business owners.
Amber has been featured by Forbes, Amy Porterfield’s Online Marketing Made Easy Podcast, and is a repeat guest on Mike Michalowicz’s shows. She’s been hired and trusted by leaders like Mike Michalowicz, Tarzan Kay, Kimra Luna, Merel Kriegsman, and many others across top masterminds, podcasts, and stages around the world.
